Discount Date

Weekday is a swedish fashion company with a chain of stores. Like other retailers they have their ups and down in sales. We created a campaign to drive traffic to Weekday during a slow period, using social media.

Mini

BRIEF
Get people to sign up for a test drive.

PROPOSITION
Five MINIs – 15 million variations

Blyk

BRIEF
Show the advertising industry the marketing power of Blyk when advertising to young people.

AWARDS
Winner of First Prize Integrated D & AD 2009.